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Rita Ora and her family moved to the United Kingdom when she was one year old, and she began singing at the age of six. She gained local popularity by singing in bars around London until she was discovered by a talent scout who passed her on to Roc Nation, the American entertainment company. The company President Jay-Z signed her to a record contract in 2009, and the singer songwriter would release her debut album in 2012. It shot to number one in the UK, and she subsequently had three chart topping singles, making her the artist with the most number-one hits on the UK Singles chart that year. She was nominated for three awards at the 2013 BRIT awards, including the award for the Best British Breakthrough Act.

Unfortunately, like many stars before her, cracking the all lucrative American market would prove a leap too far. In 2014, she would also endure an embarrassing social media failure when her reported Twitter experiment backfired. Notifying her 4m followers that she would release her new single the following monday if the tweet got 100,000 retweets, only a 1,000 people complied with her request. The alleged ‘bogus’ posting was soon deleted, with the star citing hackers as the culprits. On the 31 October, she tweeted:

‘By the way my Twitter got hacked somebody is threatening to release new music I’ve worked really hard on. Nothing comes out until I’m ready.’

Naturally there were disbelievers out there in cyberspace, and maybe that’s the problem with social media and fanciful ideas – too much immediacy, and and not enough forethought………….